KIND needed to bring the brand story to life and connect with target consumer groups in a way that is easy for consumers to get, believe, remember and act upon. KIND is a brand of delicious, all-natural foods made from ingredients you can see & pronounce® aimed at making the world a little kinder. KIND believes in doing the kind thing for your body, your taste buds & your world and to date has become one of the fastest growing natural brands.
Director: Joey Sylvester
Client: KIND Snacks
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