A short introduction to the new look of Glass Mountain Wine. The brand wanted to appeal to a young, male audience that likes the outdoors. We wanted to show the world of Glass Mountain once the bottle is opened. To further brand each varietal (Chardonnay, Merlot, Cabernet) we represented them with a different activity and color scheme for that scene.
Client: Terlato Wines
Producer: Elise Jaffe
Creative Director: Gregg Jaffe
Art Director/ Animator: Sara Goehner
Designer: Katrina Zimmerman
Audio: Bryan Ward
Produced in association with Ben Mahoney Productions