MyPTP is a software product developed by Liftshare that enables employers to create bespoke travel plans and itineraries for their staff. The software takes in to account public transport, footpaths and car-sharing to produce the most time, money and environmentally efficient routes to work.
Lambda were tasked with producing a video that brings the software to life and articulated its breadth and flexibility when planning routes. Lambda went beyond the brief and threw in some quirky modes of transport to add extra interest and creativity to the final product.
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