It’s an understanding shared by image makers around the world: That in the art of capturing light, the first decision starts with the glass you use. This makes that selection of a lens both personal and technical. It’s an approach we call Glass First, one that has inspired our entire line of optics for over 75 years. So if you’re a photographer or cinematographer, whether you’re shooting for millions or just for yourself, when you choose Canon Glass First, you’re looking through the lens of a company as passionate about image making as you are.
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