Very poignant video that illustrates how words will manipulate you, even when it's for the good, you still have been skilfully handled. Hello Frank Luntz!
Frank I. Luntz , is an American political consultant, pollster, and Republican Party strategist. His most recent work has been with the Fox News Channel as a frequent commentator and analyst, as well as running focus groups during and after presidential debates. Luntz's specialty is “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He is also an author of business books dealing with communication strategies and public opinion. Luntz's current company, Luntz Global, LLC, specializes in message creation and image management for commercial and political clients.