With the explosion of new types of connected devices, there is a whole new challenge for companies to deliver the right experience across a huge range of devices.
Is it possible to magically create content that suits all devices and use cases automatically? This is not possible with any other medium, why should the web be different?
Patrick will present the results of several original pieces of research pointing to a weight problem on the mobile web, and what strategies major web players employ to make the web work on all devices and platforms. Questions Patrick will answer:
- How do all big online brands adapt their websites to work on different devices?
- What specific technology approaches are used to accomplish this?
- Case Studies of leading web companies who adapt content according to device type: Google, Netflix, Amazon - a look at what goes on behind the scenes
- What is the best way to deliver different experiences to different classes of devices?
Patrick O'Reilley (@paddy2k)