director: anthony atanasio
art director: valerie martinez
dop: patrick duroux
camera operators: anthony atanasio, valerie martinez, patrick duroux
production designer + sfx: jason edmunds
1st ad: eric kaskens
producer: peter grech
music: general electriks - c’entral park, from album cliquety kliqk
editor: mick griffen@rooster, toronto
creatives: alan madill and terry drummond
agency: taxi, toronto
shot live on location in the streets of toronto, this spot features two of the biggest stars in nhl ice hockey- Markus Naslund and Ilya Kovalchuk. we arrived in toronto on the saturday without ever having seen an ice hockey game in our lives and by the following saturday we were shooting the first roll. we had to learn pretty quickly!
although it won no lions, it was sited on the cannes web site as one of the most popular ads with the audience.