The Videodrome, Artist Statement
Fruits and vegetables are bought and sold on the market based on supply and demand. “The marketing of fresh fruits and vegetables can be very chaotic as prices can and do rise and drop dramatically within a day or even minute by minute.” (1) Similarly, in a manner of speaking, the female body is a commodity used by media outlets to drive the popularity of product advertising and commercial programming. Women’s bodies have a presumed market value that increases or decreases over time and based on her body’s ability to be and remain appealing within the male gaze.
The Videodrome is a set of studio self-portraits that have been transformed into a multimedia video presentation exploring how the female body is overtly sexualized and commoditized within American culture. The images for this series combine studio elements and manipulations to create a Videodrome of carnal imagery. These images instigate objectification of the female body and at the same time they suggest the controversial nature of participation in the public act. However, as self-portraits, the viewer’s gaze has been directed and controlled. Consequently, we must ask who has, in fact, been diminished by this performance?
The title for the series is inspired by the 1983 science fiction movie starring James Woods. In the movie Woods’ character discovers that malevolent government forces use violent and sexual television imagery to mind-control citizen of the North American continent.