You can’t just wish for a better world, you must go out there and create it.
What is the inspiration behind DAWN? A great product that gets under your skin and close to your heart. A product you’ll love to wear every day. A product that is absolutely in line with our core beliefs in people, compassion, integrity and cheerfulness. Being the new kid on the block, we are obviously not another heritage brand. On the contrary, we think it’s much more fun to play new games with a traditional material. DAWN stands for a fresh, modern and technological interpretation of denim, melting innovative designs with comfort and quality.
Guess what?! Once again the world has become flat, everyone is your neighbour and we are all part of one global world. We have chosen to take this as an opportunity to create our own tomorrow for this world - different from today. All of our jeans are manufactured in our own factory in Saigon, Vietnam. We are there every day, hands on at the production floor and our concern about every person who works for DAWN is genuine and heart-felt. Therefore, we partly define the quality of our brand through transparency about our supply chain and by providing humane working conditions for every person involved in creating our jeans.