In July 2013, the City of Mount Hope West Virginia invited Matt to their town to help plan a pedestrian wayfinding campaign for 2 miles of the downtown Main Street. Mount Hope has never had the funding to pursue more traditional, permanent auto-oriented wayfinding and saw this as a healthy alternative that was very manageable financially. They plan to add to the campaign, change signs and track how many people grab directions from the signs as well.
Update: After three months of the signs being up, community members started asking Mayor Michael Martin why they saw so many more people walking throughout town. Mayor Martin told us that the WYC program had inspired a movement of sorts in Mount Hope, catalyzing many more active pedestrians on a daily basis for two observed reasons: First - people were reminded that it is not too far to walk places in Mount Hope, second - the program created more awareness and support for pedestrians, helping improve the perceived safety and acceptance of walking.