XIX Entertainment contacted us to create a website for British Formula 1 Driver, Lewis Hamilton.
Central to the brief was the goal to create a platform that encompassed the broader elements of Lewis' life and work, with a focus on fan engagement.
We developed systems to curate and integrate content from Lewis' social platforms, fans, partners and F1 affiliates. Building an easily manageable, vibrant destination of realtime and archive content from all aspects of Lewis' life.
The site was also built as a stage for Lewis' partner and charity activations, accompanied by digital and social creative strategies to grow and align his community.
The development was optimised for cross platform, cross device usability - inviting mobile content consumption and active engagement.
lewishamilton.com was launched as a destination and foundation for Lewis to redefine what it means to be a fan. It has since been nominated for Digital Platform of the Year for the forthcoming BT Sports Industry Awards.