This webinar is from January 7, 2014. It is presented by Rachel MacDonald and Jackie Parker. Transmedia is a more than just a hot buzzword in the publishing world. It’s also a way of reaching technologically-savvy users and reluctant readers. In this webinar you’ll learn more about the phenomenon, how publishers create transmedia, how users access it, what the barriers to access are, what’s happening in libraries currently, and how you can use transmedia to connect with users, particularly teens.
This material is taken from an Infopeople webinar. Infopeople [infopeople.org] is supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. Infopeople materials are covered by a Creative Commons 4.0 Non-commercial Share Alike license. Any use of this material should credit the funding source.