CIID Consulting partnered with Novo Nordisk's Global Marketing team to design and develop a new service offering that pairs online and offline support for people with type-2 diabetes. The service solution elevates the emotional well being of people with type-2 diabetes by facilitating peer-to-peer support and providing practical tools for coping with the complexity of a changing lifestyle. Additionally, the service helps participants create individualized "Care Maps" of local community services and activities, creating a ubiquitous layer of support throughout a patients everyday routines.
Following a detailed design phase of the service platform, CIID Consulting worked collaboratively with Novo Nordisk to develop a business strategy to ensure the service was sustainable and would provide value to patients and its service delivery partners. The team built the service business model, defined a launch plan and
developed a communication strategy for Novo Nordisk to share the new initiative internally. The outcome has fostered new organizational thinking on how to bring innovative ideas to market at