Mona Kim Projects was commissioned by UNIQLO
to create an integrated holiday campaign aimed to zero in on the product.
To make something uniquely Uniqlo, and to render the notion of "holiday"in a new way,
we drew from mundane acts of folding/unfolding, wrapping/unwrapping.
Origami-inspired folding actions of products animated in kawaii/kowaii (cute/scary) stop-motion –
as if they have a soul of their own– came to life on digital facades, cinema spots,
digital billboards, online. In flagship environments across 4 cities in Europe, US, Japan,
+200-LED-driven branded art installations at monolithic scale introduced
bold and brash "army" of products choreographed to original beat.
(See More@ monakimprojects.com)
Credits:
Client: UNIQLO
PHOTOGRAPHY / VIDEO:
Agency: Mona Kim Projects
Director: Mona Kim
Stylist: Saeko Narita
Photography: Peter Thiedeke
Original Music: Javier Weyler
Editor: Peter Van Der Zee
CGI: Joe Steel
Retouching: Simon Goodwin
BRANDED INSTALLATIONS:
Commissioned Artist: Mona Kim
Technology (New York): VER
Audio System (New York): PlayNetwork
Fabrication (New York):
New Project
Technology & Fabrication (London): XL Video
Audio System (London): XL Video
Technology & Fabrication (Paris): XL Video
Technology (Tokyo): Principal Co.,Ltd.
Original Music: Javier Weyler
Video Editor: Peter Van Der Zee
DIGITAL OOH FRANCE:
Agency: Mona Kim Projects
Editor: Peter Van Der Zee
CINEMA SPOT / DIGITAL OOH UK:
Post-Production: TAG Worldwide
© MONA KIM PROJECTS
