Part 6 ("Paint It Healthy" video) of a series of anti-abuse shorts produced for junior high students, Vidano Films partnered with Cox Creative to help kids talk about healthy relationships. The series, called "Play It Safe", is being used in public schools as part of a classroom discussion with students about the risks and dangers of various forms of abuse. The messaging for each video is tailored to the target audience in order to ensure it is age appropriate and strategic.
Each video is different in style, form, and genre. The challenge was to create a short video for each grade that changed in is method and approach, and engaged kids in a story to discuss. Alan Cox (creative director) and Stephen Vidano were clear from the beginning that these movies needed to be more than just "instructionals" for kids. Each movie needed to engage kids, while presenting critical information.
Sexting. Date rape. Emotional abuse. Physical abuse. Unsafe touch. Inappropriate secrets. These are just a few of the topics covered with kids ranging from Kindergarten to 12th grade.
Advertising Agency | COX CREATIVE
Writer + Creative Director | ALAN COX
Production Co. | VIDANO FILMS Vidano.com
Director + Producer | STEPHEN VIDANO
Producer | ADRIAN CHYNOWETH
Editor | STEPHEN VIDANO
D.P. | KEVIN PINSKI
Music | TUNE SOCIETY TuneSociety.com