Aura video for Nanette Lepore / Social Retailing® at Bloomingdale's in NYC.
Animation (one for each line of clothing)
+ 1940s Cuban Getaway vimeo.com/8396608
You choose Mambo Salsa, Wine or Cuba Libre?
+ Italian Vacation vimeo.com/8396806
I see your plan says Ferrari by day, Vivaldi by night.
+ Rockabilly vimeo.com/8396898
I agree there is nothing sexier than a little rebellion.
+ Beret LT Std
+ Bickham Script Pro
+ Rotated (portrait) 1080p HD Displays
+ Design / Typography / Animation: See-ming Lee
+ Copywriting: Paul D'Addario
+ Soundtrack: Brian McBrearty
Copyright 2007 Nanette Lepore. All rights reserved.
SML Wiki: Social Retailing
Social Retailing® is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007 (NRF07). It made its first appearance to the public at Bloomingdale's in New York City in March, 2007 during Nanette Lepore's Keds Shoe Launch promotion.
The concept was named Time Magazine's Invention fo the Year 2007 and is currently patent-pending.
SML 1080p HD Simulcast