MTG wanted something dramatic, innovative and inspiring, so naturally they came to us!
Our concept is based on two things. Firstly, showing the presenters and experts in a new, dramatic and visually innovative way. Secondly, using the awesome voice talent of Göran Zachrisson.
The challenge was to solve how we could integrate the different elements that make up the winter olympic games in Sochi, the presenters and a narrative, to create an epic 45s spot.
To address this we establish a space which the profiles inhabit. The narrative is then driven by our “Olympic Essence Particles” and our CG Hero character, who dynamically transitions between a series of olympic events bringing the viewer to each new presenter.
We used a mix of fluid simulations, character animation and motion control cinematography (shot at Stiller Studios) to realise the spot.
Göran Zachrisson’s voiceover delivery, juxtaposes nicely against the dramatic imagery, audio fx and music. It binds together all the elements into a unique, confident package.