Hyatt Hotels is known for a higher standard of contentious hospitality, helping guests maintain their health and well-being, while ensuring a comfortable stay.
So, after years of research and holding open dialogue with guests in the World’s Largest Focus Group earlier this year, Hyatt decided to upgrade everything.
You spoke. Hyatt listened. And then, they did something about it.
They re-designed their rooms, and filled them with extra linens, lotions and potions sourced by skin- and hair-care experts, and in-room request cards that get you all the hair dryers, free weights, shampoo and yoga mats you could want.
But, how could Hyatt share their refresh with the world? They looked to us to create something new, making them unique within the “sea of sameness” of the hospitality industry.
So, we took Hyatt out from behind their Facebook page and Twitter feed, and into the real world. In more than 12 cities around the globe, Hyatt took to the streets to show real people what life could be like In A Hyatt World.
It all started when Hyatt associates popped up unexpected places all around Hong Kong, Chicago, London, and New Orleans, surprising people by opening random doors. From coffeeshops and cars, to office buildings and metro stations, no door went unopened.
Next, we went down-under, and put a smile on the faces of people in Perth and Melbourne, and created a "Recharge Lounge" at the New York City Wine and Food Festival, where people could power up their phones, while tasting gourmet nibbles in our GIF booth.
In LA, we handed out fresh-squeezed juices from tricycles, and took over the Dirty Girl Run for breast cancer, providing a full-service pop-up spa experience to help runners wash off the mud, and take on their day.
Thousands of fans shared their experiences across Tumblr, Twitter and Instagram, and news of Hyatt’s random acts of kindness continued to snowball. In A Hyatt World brought real people and face-to-face interaction back to life, reiterating all around the world, that Hyatt really is “always listening.”