Elevator Entertainment and Hackett Films are really excited to be making an app featuring adorable polar bears! In the vein of the Tamagotchi persistence play craze of the 90s, players will undertake actions to keep the endangered animal alive. Players need to successfully complete events in the game and undertake real world actions –increasing the health of their bear and earning badges of recognition for their efforts. Perhaps you'll find that special she-bear, and build a family of adorable polar bears. Ultimately the goal is to save the world by improving the bear’s health.