For the 2014 National Retail Federation Annual Convention and Expo, the Razorfish Emerging Experiences team created RZRShop—a highly interactive, surf-and-sand-inspired shopping experience. Built inside a uniquely portable container, RZRShop creates big moments inside a smaller, more nimble retail footprint. Digital meets physical with a Perceptive Pixel-powered surfboard designer that comes to life right before your eyes. And battle lines are drawn with a one-of-a-kind, dual screen Kinect beach soccer game and smart vending experience. RZRShop seamlessly connects a variety of devices to attract customers, drive product engagement and arm store associates with more contextualized tools. The end result is a fun and personal experience—the way shopping should be. Explore the RZRShop experience at emergingexperiences.com/rzrshop
About Razorfish Emerging Experiences
“Innovating tomorrow, today” isn’t just a tag line, it’s what the Razorfish Emerging Experiences group does every day. Comprised of designers, tinkerers, developers and dreamers, their passion is to create never before seen experiences that live at the intersection of physical and virtual worlds.