Dancestar 'The Electronic Music Awards' were Created & Produced by Andy Ruffell with Creative Director Ben Turner. Dancestar was the largest televised EDM event in history! In 2004 Dancestar USA was televised around the world to over 50 countries. Billed as the ‘Oscars Of Electronic Music’ the TV Broadcast featured 16 award categories and 8 live performances.
The event ran from 2000 to 2002 in London UK and 2002 to 2004 in Miami USA. Hosts included superstar DJ’s and Hollywood stars Roger Sanchez, Juliette Lewis and Carmen Electra. Award presenters included Lenny Kravitz, J-Lo, P. Diddy, Dallas Austin and Paris Hilton.
Dancestar was a window to the world for electronic music and the clubbing lifestyle. MTV, broadcast the event on MTV2 in America, and in 48 countries across Europe (MTV Europe all feeds), Star Channel also broadcast the show across Asia including China. In total, the estimated TV platform exceeded 200 million households, not counting the 5000 clubbers, DJ’s and industry players who attended the event. The value of exposure for DJ’s and their music ran to many millions of dollars worth of media coverage.
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