Crafting is about celebrating the joy of making and discovery. Makers have a natural curiosity and creativity that is expressed with their hands through craft. They are part of a movement and a community that shares ideas and encourages learning through the enjoyment found in creative work.

We worked with Cricut, a company at the forefront of the maker movement, to design their new flagship product and experience from the ground up. We started out by working closely with crafters to understand their needs and motivations. The insights gained from this enabled us to deliver a focused and beautiful solution that positions the brand at the leader within their industry.

The result is the Cricut Explore; a simple, precise and versatile design-and-cut-system that is paired with powerful software to empower users to shape new materials and explore a wide range of creative DIY projects.

For more on how we created this product, see

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