Abitha’s Apothecary first opened its doors in 1989 at a time when metaphysics and the occult where deemed taboo. Since then these beliefs have started to rise according to the U.S. Census Bureau. With this rise, metaphysical shops like Reta K. Bray’s apothecary have been more popular. According to Time Entertainment, “Witches Are The New Vampires”. With shows like American Horror Story: Coven driving this popularity.