In her BlogWell Atlanta case study presentation, "Embracing a Social Media Culture," ConAgra's Director of Public Relations, Stephanie Mortiz, explained how ConAgra is approaching social media as a strategic opportunity.
Stephanie's case study explained how they're integrating social media across many aspects of their business, how they educated senior management through "digital immersion," and how ConAgra uses five core items to determine their social approach.
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org