Coca Cola Enterprises Sweden joined 150 Hyper Island students in a 3 day creative hack at our campus in Stockholm.
During 72 hour Learning Partnership 32 mixed teams worked on briefs for how Coca Cola can better understand and meet the needs of the digital generation of consumers and talent.
A week later, 12 teams pitch their ideas and concepts to the North European Management at Coca Cola, with the ambition to implement ideas during 2014 and onwards.
Learn more about Hyper Island Learning Partnerships: hyperisland.com/collaborate-with-us
Produced by Flip-Flop Interactive.