Worked as the strategy & creative management lead for a massive national campaign for the Government of India - Ministry of Women & Child Development .The work was done over a year and finally launched by the Prime Minister of India on November 19 ,2012 at Vigyan Bhavan.
It was an integrated campaign across media -TV, Print, Radio ,Outdoor,onground and online across the country with a wide urban +rural target audiences.
The task of reducing the malnutrition problem in high adversity areas and focusing on what can be done at the houshold level to prevent the condition was the primary goal of the campaign. Also to convey the services available at the grassroot level provided by the Government.
UNICEF brand ambassador -the renowned actor Aamir Khan was creatively used across all communications.

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