In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard's Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.

Valeria's presentation covered how she built internal trust and credibility by closely tracking her team's efforts, how launching internal social media gave everyone a thirst to contribute, and how they're finding success engaging in social media even though most of their customers aren't online.


BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit

BlogWell is produced by GasPedal and the Social Media Business Council.

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