Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide.
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the upcoming book, Lean UX Research for Entrepreneurs and author of the book, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a LUXr coach and a General Assembly instructor. He is also a mentor at Google’s Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. he is @tsharon on Twitter.