On January 16th, 2014 we hosted our first COLLECTIVE of the New Year. We explored how to design engaging social campaigns and content with executives from Scripps Networks Interactive (HGTV, Food Network, etc.), digital agency Huge, and culinary giant Momofuku Restaurant Group. Topics covered campaigns built for the second screen, social conversation through the lens of Cap'n Crunch, and building an audience through food.

This is Part 1 with speaker Marguerite Mariscal, Digital Media, at Momofuku Restaurant Group.

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