As a store that's been responsible for ensuring the UK is right up there at the top of the urban style stakes, Foot Patrol is a hidden gem within London's winding Soho streets.
The small sneaker boutique packs a punch, as what it lacks in size it makes up for with quality product, with each item in store carefully selected to meet the stores high bar of cool and cred.
Their attention to detail and renowned knowledge has seen them become a hugely respected global name leading to countless desirable collaboration projects so it's with great pleasure I present the latest in my Behind The Brand series, as Jimmy Horrocks, Operations Manager at Foot Locker tells us just what it is that's making this London boutique so hot.
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