DoSomething.org is a non-profit that empowers youth to take action in their communities in an effort to make the world suck less.
To see what initiatives and campaigns the organization is currently running, check out their website http://www.DoSomething.org
This video is an aspirational Super Bowl Spot for DoSomething.org, filmed, written, directed and produced by a team of Portfolio Center students (Rob Hurst, Mo Elmore, Roy Hinshaw, Austin Anderson, Paige Hanserd, Ania, Gilgenast, and Stella Reed). The video is the product of a two week challenge organized by Hank Richardson (Portfolio Center, Atlanta, GA) and Ken Carbone (Carbone Smolan Agency, NYC). Fourteen teams of Portfolio Center students were tasked with creating Super Bowl commercials, each for a non-profit of their choice. Information about the challenge will be featured in Fast Company.
Other examples of our Super Bowl spots can be seen here: