Are you sick of tying your shoes?

For quick, everyday use to extreme sports, the unique reel mechanism locks the laces around a hook to wrap your straggling laces into a small coil. The gear and pin mechanism prevents the laces from loosening even during rigorious use. You can quickly tighten or loosen your laces by simply LIFTING the lever and ROTATING it until you are LOCKED in the boot or about to put your feet up and relax.


Eric Reid & Carrie Groskopf:
Involved in the concept generation, modelling, 3D prototyping, branding, pdf and video.

- Part of Extreme Kickstart Redesign Competition entry
Eric Reid - Portfolio:
Competition Website:

- Began as part of a University Course at Ryerson in Toronto, Ontario:
Architectural Science
Year 4, Semester 1
Digital Tools
Professor: Vincent Hui

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