Hamilton+Kidd were approach by WeAreBranded - Havas to produce a commercial for Penguin/DK Book's latest Lego release! The DK Lego Play Book. A book that brings your old bricks to life!
Hamilton+Kidd were responsible for the concept, CGI animation and post production.
Being briefed to play with Lego is always a good thing.
p.s. You cant hurt yourself stepping on a CGI Lego brick!