St. Louis-based experiential marketing agency Switch utilized all in-house resources to concept, design, build and operate Budweiser's Brewmaster Mobile Tour. The 45-week tour kicked off in St. Louis on Oct. 18 2013 and travels through fall 2014 to a variety of fairs, festivals and special events.
The Budweiser Brewmaster Tour is a one-of-a-kind mobile marketing brand activation providing guests 21 and older a step by step look at Budweiser’s time-honored 30-day brewing process replicated after the St. Louis Brewery Tour. Real Bud Brewmasters lead this fully immersive, free consumer experience designed to engage all five senses and communicate Budweiser’s approach to quality in brewing.
Stepping inside the 48ft. trailer, small groups are led through five brewing zones. Each guest has the opportunity to smell and feel the hops, barley, yeast and rice, used to produce Budweiser and peer into brewing tanks showing the actual brewing process. A temperature-controlled cool room allows visitors to "feel" the brewery environment during the aging and finishing stages.
The final stop of the tour invites visitors to enjoy a Budweiser sample directly from a scaled down finishing tank, relax in the biergarten and peruse a merchandise pop-up shop via BudShop.com kiosks.