Before 2005, Coke had not actually run a global brand campaign for 10 years.‘Happiness Factory’ is the TV spot launching Coca-Cola’s ‘Coke Side of Life’ global campaign.
The 60 second commercial opens with a man putting a coin into a Coca-Cola vending machine and follows the journey of the coin into an animated fantasy land full of wondrous characters and spectacular landscapes.
The brand communication for Coke Side of Life positioned Coke to find its voice again and revive the brand as a global icon.
