The New World of Coca Cola in Atlanta opened to visitors in April 2007.
For this launch, Coke asked W+K to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke side of life.
We came up with the idea of taking the visitors into a behind-the-scenes documentary about the Happiness Factory, where a film crew does an entertaining series of interviews of the workers going about their business.
