Following a 12 year career with mainstream fashion companies, Tara St. James left behind everything to launch Study NY in 2009. Its name, which often piques curiosity, was inspired by the lessons and growth acquired by starting her own line. While the line's initial focus was on seasonal manufacturing techniques--knitting, dyeing, weaving, etc--Tara eventually decided she wanted to specialize in "seasonless" clothing. Every collection these days is motivated strictly by what she feels is needed or missing on the market and by what her consumers are demanding but not being able to find elsewhere as she explains in this exclusive behind-the-scenes clip.

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