To launch the hotly anticipated LET'S FIFA09 global integrated campaign, we staged the biggest, most exciting football videogame event ever.
We did this by bringing two, 10 vs. 10 matches (a new online game feature in this year’s game) to life between different European rivalries, with teams composed of real football players, and regular sports gamers and football fans.
The 4-minute spot thrust the fans and viewers straight into the excitement of real FIFA09 game play.
