Coca Cola - 'MER Shake Movement' campaign
72-hour creative challenge (Student project)

The brief
Coca Cola Sweden provide us with a brief: To engage and connect with Swedish teens between 16-24 years old and change MERs brand perception.

The idea
The Shake Movement. Creating an integrated campaign that combines the physical and digital world.
• A campaign that highlight the fun in the shake movement,
• Aiming to prove the benefits of the product and change the perception of MER
• Connect with the target and spread its brand personality in an approachable, engaging and social way.
• Integrating 3 areas:
• Digital Space (‘MER SHAKE’ mobile app)
• Social Space (Facebook, Instagram)
• Physical Space (An interactive vending machine, MER SHAKE event)

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