Stereotypes are a way to simplify the world we live in. Our social environment is too complex to comprehend and deal with. People tend to generalize, categorize individuals into larger groups and label them on an irrational basis… in other words, stereotype. How realistic is however the fictitious image of the world created that way and which are the further consequences of such an approach? Once activated, stereotypes can powerfully affect social perceptions and behavior, leading often to discrimination, prejudice, and racism.
“Stereotypes” is an interactive installation that aims to trigger the curiosity and critical thinking of the audience regarding stereotypes. Movement, sound and light are all joined together in order to lead the audience through the installation. A radiating light box guides the audience through an imaginable path one crosses when coming in face with a stereotype. The audience is bombarded by audio messages while navigating through a four-point physical-virtual space.
MA Design (Interaction Design)
Edinburgh Napier University
School of Creative Industries
Major Project – STEREOTYPES
SPECIAL THANKS TO
Angeliki, George, Lola and Smaro Tsichla
Euan Winton, for the endless support
Omar Barco [Photography & Video Editing]
Petros Tsaftaridis [Sound Engineer]
Thomas Lis [Composer]
Boyana Mancheva, Callum Henderson, Chara Tsoukala, Christopher Lambie, George Solidakis, Lucy Valentinova
At last, my gratitude to all those who contributed towards the completion of this project one way or another.