United Way of Dutchess-Orange Region of New York goal is to bring people together. United Way is the way to help struggling families in Dutchess and Orange counties find aid in the basic fundamentals of life.
This promotional piece was used to raise awareness about the goals and programs of the United Way. This award winning video was used at many of the fundraising events as well as on the organizations website. The response and the message of hope and optimism has been extremely well received.
Ellenbogen Creative Media worked hand-in-hand with Toolbelt Media and the United Way to make sure the messaging was just right. The imagery had to portray the struggles that so many endure in local communities, but deliver the feeling of inspiration that the United Way can bring. Through slow motion techniques and drastic coloring, and very targeted imagery the video achieves this dramatic effect.