Towards the end of the 1970s an intense movement developed in the world of design in Italy with the trendy (postmodern) groups Memphis and Alchimia. Around the same time Ugo La Pietra theorized "Neo-Eclectic Design", organizing conventions and exhibitions and managing the magazines Area, Abitare Con Arte, and Artigianato tra Arte e Design.
Ugo La Pietra was born in Bussi sul Tirino (Pescara) in 1938. He graduated from the Politecnico di Milano in 1964. He has played an active role in Italian artistic movements since 1960. As a founding member of the group Il Cenobio. He took part in the European radical architecture movement and managed the magazines In, Inpiù, Brera Flash and Fascicolo. In 1973 he was among the founders of Global Tools, an anti-school organisation and experimental laboratory of architecture and design, which gathered all the exponents of the Radical Architecture movement. He continued his research in various fields: urban design, artistic handicrafts and cinema. From the 1980s he theorized ‘neo-eclectic design’ organizing conventions and exhibitions and managing the magazines Area, Abitare con Arte, and Artigianato tra Arte e Design.