For the Lacoste LED SS14 campaign we are asked to directed and feature in a series of films relating to the new seasons footwear.
This range has a wealth of patterns and surface designs that complement each other and push the Lacoste sporting heritage. We picked up on the woven lines, perforations and croc tooth shape, and took inspiration from the energy and movement in the patterns on the sole units. We'd painted patterns in past projects, but the challenge this time was to make this medium work in a film. We decided to build up set of stills that could be animated and then exported as individual frames. We then took each frame, scaled it up and laboriously hand-painted the design. After each frame was finished, we painted it out with white, before starting with the next. The resulting animation took four people over eighteen hours to paint.
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