Hunting season is right around the corner and between September 27th -- October 25th Activision is offering a shot at $50,000 by finding the golden buck hidden within Cabella's Big Game Hunter 2012. This latest spot directed by Supply&Demand Integrated's Greg Popp, features a guy named Brian enjoying his morning coffee while Steve, a deer, commandeers his couch and game system.
Credits: Activision "50,000 Bucks"
Agency: 72andSunny
Producer: Laura Ferguson
Creative Director: Mike DiMaria
Creative Director: Justin Hooper
Production Company: Supply&Demand Integrated
Director: Greg Popp
DP: Sal Totino
Exec. Prod: Charles Salice, Kira Carstensen
VFX: Ring of Fire

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