Thank you to the Sustainable Food Trust for producing this video. To find out more about the SFT please visit: sustainablefoodtrust.org or find them on vimeo at: vimeo.com/user9875492

Jules Pretty is Professor of Environment and Society and Deputy Vice-Chancellor at the University of Essex. He has a particular interest in sustainable agriculture, and the relations between people and the land. To find out more about Jules go to: essex.ac.uk/bs/staff/profile.aspx?ID=1242

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