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Some things never change.
Instead of the logical, we embrace the habitual.
But when we choose the convenience of familiarity over the promise of progress
we don’t move forward.
Or not as fast as we could.
The current iconic image of a bicycle goes back to the late 19th century.
A time when people travelled bumpy muddy roads.
And while a horse was the appropriate choice of transportation,
a rigid bike with large wheels kind of made sense.
But that was 120 years ago.
Times have changed.
Today’s metropolitan commuter navigates smooth concrete paved streets.
Facing heavy traffic and little time, he is ready for a new iconic ride.
One that is strong, compact and light-weight.
That takes you comfortably and quickly from work to home to friends to coffee to go.
A bike with a well thought-out construction and a body of steel.
And above all, with remarkable and robust small wheels.
That responds directly to its rider, like a well-trained horse.
(Or a Shetland pony if you prefer.)
A bike that serves both men and women who are not affraid to move forward.
Who like to take unexpected turns and enjoy every minute of the journey.
A bike that is born out of love for cycling.
The result of our quest for the ultimate city ride.
We proudly introduce the mini commuter that lasts a lifetime.
Minute.
A small bike for great minds.
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CREDITS
Camera: Thomas Tukker
Models: Milan Sijan & Loes Koster
Creative Producer: Anne Koopmanschap
Voiceover: J. C. Chapman
Recording: Amir Swaab
Mixage: Maison Sonique
Logo Animation: Calango
Special Thanks: Chris Veghel & Hoppe! van Nifterick
Creative direction: Joachim Baan & Jorn Bartlema
