Guaraná Antarctica’s green can is one of Brazil’s biggest icons. The 92-year-old company became a love brand for Brazilian people, and in October of 2012, it was the first to reach 10 Million Fans on Facebook.
To thank the love of our fans and celebrate this great achievement, we came up with a special 10-million-can edition in blue. But not any blue: the Facebook blue.
Brands usually use Facebook to talk about their products. But Guaraná Antarctica
was the first brand to use the product to talk about Facebook.
The blue can quickly sold out, and it became a collector’s item. Artists, athletes and celebrities posted photos with it. One of the most popular TV shows in Brazil picked Guaraná’s biggest fan to personally deliver the blue can to the Facebook offices in NY.