Revolutionary was our biggest non-Christmas series at CCV in 2009. This series was a high impact, edgy, tech-driven, series that challenged stereotypical beliefs about Christianity.
The inspiration for this bumper came from the Ford F-150 truck commercials for 2009. I watched them multiple times, studying the creative use of imagery matched with the sarcastic dialogue.
I took the lead on this bumper, creating the rough script that was later refined by one of our writers. The art work for this series was very simple, so I had to develop and create additional graphic content for this bumper to be a success.
All the work was done in CS4, utilizing Illustrator, Photoshop, After Effects and Adobe's new Media Encoder.
Audio track from First Com.
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