Sevenly began as a new way of charitable giving that gathers people around weekly sales of fun clothing inspired by serious causes. Using Facebook Ads, Sevenly reaches thousands of people who care deeply about helping others, and introduces them to charities in need.

Brent Murray, who was born with clubfoot and who had his own surgery as a baby, saw an ad for a T-shirt sponsoring MercyShips, a fleet of hospital ships that travel to remote regions in need of medical care. Watch as Brent’s engagement on Facebook contributes to the successful surgery of Loic Mbeze, a three-year-old boy with knock knees from the Congo, who, without surgery, would have lost his ability to walk.

Learn more about Sevenly on Facebook:

This is one of 10 stories celebrating Facebook's 10th anniversary and a decade of connections made possible through the platform. See the rest at

Presented by Facebook Stories and Facebook for Business
Directed and photographed by Yoni Brook
JZB Projects production
Produced by Nicholas Bruckman
Edited by Nicole Turney
Music by ToneDropper
Motion Graphics by Kevin Dazet
Sound by Silver Sound
Re-recording Mixing by Cory Choy
Sound Editing by Robin Shore
Color and Finishing by Contact Post, NY
Additional cinematography by Josh Callow
Media team Congo: Catherine Murphy, Leigh Jackman, Grace Antonini
Media team Congo photographer: Ruben Plomp

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