The Future Laboratory's editor-in-chief Martin Raymond and senior journalist Sonia Cooke investigate The Flat Age Society, the second of our three Macro Trends that we will unpack at LS:N Global's 2015 Trend Briefing, The Meconomy.
One of the most seismic, impactful demographic global shifts is under way. In this decade, the global population of elderly consumers is set to swell by 200m, and is expected to reach 2bn by 2050. But forget everything you thought about ‘old’ or ‘age’. Members of this powerful consumer group – far from being the decrepit, dependent, ticking economic time bomb – are embracing age with a new approach, a new energy and a new outlook.
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